How to Use Google Analytics 360?

14 minutes read

Google Analytics 360 is a powerful web analytics tool offered by Google. It helps businesses and website owners track and analyze their website data to gain insights into their audience and optimize their online presence. Below are the key steps involved in using Google Analytics 360.

  1. Account setup: Start by creating a Google Analytics 360 account if you haven't already. Set up your account by providing relevant details, including your website's URL.
  2. Install tracking code: To start collecting data, add the Google Analytics tracking code to each page of your website. The code snippet tracks user interactions and sends the data to your Google Analytics account.
  3. Data collection: Once the tracking code is installed, Google Analytics will automatically start collecting data about your website visitors. It captures information like demographics, interests, device types, traffic sources, behavior patterns, and more.
  4. Reporting: Google Analytics 360 offers a vast range of reporting options to analyze your data. Explore various reports like audience, acquisition, behavior, conversions, and more. These reports provide insights into user behavior, conversion rates, campaign performance, and other valuable metrics.
  5. Customization: Customize your reports or create new ones to focus on specific metrics or segments of your audience. Tailor the reports to suit your business goals and track the data that matters to you.
  6. Advanced features: Google Analytics 360 offers various advanced features for deeper analysis. These include cohort analysis, custom dimensions and metrics, funnels, goal settings, e-commerce tracking, attribution modeling, and more. Explore these features to gain a comprehensive understanding of your website's performance.
  7. Data integration: Integrate Google Analytics 360 with other Google products like Google Ads, Google Search Console, and Data Studio to get a holistic view of your online presence. Combining data from different sources enables deeper insights and effective marketing strategies.
  8. Data-driven decision-making: Utilize the insights gained from Google Analytics 360 to make data-driven decisions. Track the success of marketing campaigns, identify areas for improvement, and optimize your website to enhance user experience and achieve your business objectives.
  9. Ongoing analysis: Regularly monitor your data and track trends over time. Keep an eye on key performance indicators (KPIs) to ensure you are meeting your goals and making progress. Continuously analyze and refine your strategies based on the insights derived from Google Analytics.

By following these steps, you can leverage Google Analytics 360 to unlock valuable data-driven insights and improve your website's performance.

Best Google Analytics Books In 2024

Google Analytics Demystified (4th Edition)

Rating is 5 out of 5

Google Analytics Demystified (4th Edition)

Learning Google Analytics: Creating Business Impact and Driving Insights

Rating is 4.9 out of 5

Learning Google Analytics: Creating Business Impact and Driving Insights

Google Analytics: Understanding Visitor Behavior

Rating is 4.8 out of 5

Google Analytics: Understanding Visitor Behavior

Google Analytics Breakthrough: From Zero to Business Impact

Rating is 4.7 out of 5

Google Analytics Breakthrough: From Zero to Business Impact

Google Analytics Alternatives: A Guide to Navigating the World of Options Beyond Google

Rating is 4.6 out of 5

Google Analytics Alternatives: A Guide to Navigating the World of Options Beyond Google

Learning Google AdWords and Google Analytics

Rating is 4.5 out of 5

Learning Google AdWords and Google Analytics

Data Engineering with Google Cloud Platform: A practical guide to operationalizing scalable data analytics systems on GCP

Rating is 4.4 out of 5

Data Engineering with Google Cloud Platform: A practical guide to operationalizing scalable data analytics systems on GCP

Practical Google Analytics and Google Tag Manager for Developers

Rating is 4.3 out of 5

Practical Google Analytics and Google Tag Manager for Developers

Advanced Web Metrics with Google Analytics

Rating is 4.2 out of 5

Advanced Web Metrics with Google Analytics

What is the purpose of Google Analytics?

The purpose of Google Analytics is to track and analyze website traffic and user behavior. It provides valuable insights about how users find and interact with a website, including information like the number of visitors, their demographics, the pages they visit, the actions they take, and their overall engagement. The data collected by Google Analytics helps website owners and marketers make informed decisions to optimize their website, improve user experience, and effectively target their audience.

What is the benefit of using Google Analytics 360 for e-commerce websites?

Google Analytics 360 offers several benefits for e-commerce websites:

  1. Enhanced data collection: Google Analytics 360 provides access to advanced features such as unsampled reports, data-driven attribution, and increased data limits. This allows e-commerce websites to collect and analyze more comprehensive and accurate data about user behavior, sales, conversions, and marketing campaigns.
  2. Robust data analysis: With Google Analytics 360, e-commerce websites can leverage advanced analysis tools such as custom funnels, cohort analysis, and data exploration to gain deeper insights into their customers' journey and behavior. This enables businesses to make data-driven decisions and optimize their website and marketing strategies to improve conversions and revenue.
  3. Integration with other Google products: Google Analytics 360 seamlessly integrates with other Google products, such as Google Ads and BigQuery. This integration enables businesses to link their advertising campaigns directly with website performance metrics, gain a holistic view of their marketing efforts, and optimize campaigns based on granular data.
  4. User-centric measurement: Google Analytics 360 allows e-commerce websites to measure user interactions across multiple devices and platforms. This enables businesses to understand the complete customer journey, including multi-channel touchpoints, and attribute conversions accurately. It also helps personalize user experiences and marketing messages based on each customer's behavior.
  5. Customization and scalability: Google Analytics 360 offers more extensive customization options compared to the free version. E-commerce websites can set up custom dimensions, metrics, and reports tailored to their specific business goals. Additionally, Google Analytics 360 can handle higher traffic volumes and provides faster data processing, making it suitable for larger enterprises with significant website traffic.

Overall, Google Analytics 360 empowers e-commerce websites with advanced analytics capabilities, data integration, and customization options, enabling them to make informed decisions, improve user experience, and ultimately drive more sales and revenue.

How to set up a Google Analytics 360 account?

To set up a Google Analytics 360 account, follow the steps below:

  1. Go to the Google Analytics website: Visit the Google Analytics website at and sign in with your Google account.
  2. Create a new account: If you don't have a Google Analytics account, click on "Start Measuring" to create a new account.
  3. Upgrade to Google Analytics 360: If you already have a regular Google Analytics account and wish to upgrade to Google Analytics 360, go to the "Admin" section of your existing account and click on "Account Settings". Then, click on the "Upgrade" button next to the Analytics 360 option and follow the instructions to upgrade.
  4. Provide account information: Fill in the required information about your account, including your account name, the name of your organization, and your country.
  5. Accept terms and conditions: Review and accept the terms and conditions for Google Analytics 360.
  6. Set up data sharing preferences: Choose your data sharing preferences based on whether you want to share your Google Analytics data with Google or not.
  7. Agree to the service provider agreement: Read and accept the service provider agreement to complete your account setup.
  8. Configure your property: After successfully creating your account, you can start configuring your property by adding the tracking code to your website or app. Follow the on-screen instructions to complete this step.
  9. Set up goals and conversions: Once the tracking code is implemented, set up goals and conversions to track important actions on your website or app.
  10. Explore the features: With your Google Analytics 360 account set up, explore the various features and reports available to you and customize them according to your requirements.

Remember, Google Analytics 360 is a premium service, so make sure to consider the costs associated with it before proceeding with the setup.

How to export data from Google Analytics 360 for further analysis?

To export data from Google Analytics 360 for further analysis, follow these steps:

  1. Log in to your Google Analytics 360 account.
  2. Navigate to the reporting view that contains the data you want to export.
  3. Customize the data according to your requirements using various available metrics, dimensions, and filters.
  4. Once you have the desired data on the screen, click on the "Export" button at the top of the page.
  5. You will see a drop-down menu with different export options. Choose the format in which you want to export your data: CSV, TSV, Excel, Google Sheets or PDF.
  6. Select the specific set of data you want to export. You can choose to export the entire report, a specific segment, or a custom data range.
  7. Click on the "Export" button, and your data will be downloaded to your device in the chosen format.
  8. Open the exported file in the appropriate software (e.g., Microsoft Excel, Google Sheets) for further analysis and manipulation.

By exporting Google Analytics 360 data, you can perform additional calculations, create visualizations, combine it with other datasets, or conduct advanced data analysis using statistical tools. This allows you to gain deeper insights and make more informed decisions based on the data.

How to track website search behavior in Google Analytics 360?

To track website search behavior in Google Analytics 360, follow these steps:

  1. Set up site search tracking: Go to your Google Analytics account and navigate to the "Admin" section. In the "View" column, click on "View Settings." Scroll down to the "Site Search Tracking" section, toggle the switch to "On," and enter the query parameter that identifies on-site searches. This parameter can usually be found in the URL after a user performs a search on your website. For example, if the URL is "," then the query parameter is usually "q."
  2. Enable enhanced e-commerce: If you haven't already done so, enable enhanced e-commerce tracking in your Google Analytics account. Enhanced e-commerce provides additional insights into user behavior, including tracking of on-site searches. To enable it, go to the "Admin" section, navigate to the "E-commerce Settings" of the "View" column, and toggle the switch to "On."
  3. Set up custom dimensions for search behavior: Custom dimensions allow you to define and track additional metrics in Google Analytics. In this case, you will need to create two custom dimensions to capture the search term and the search result page. To set up custom dimensions, go to the "Admin" section, navigate to the "Custom Definitions" of the "Property" column, and click on "Custom Dimensions." Create two new dimensions, one for the search term and one for the search result page. Note down the index numbers assigned to these dimensions.
  4. Add JavaScript code to track search behavior: Modify your website's search functionality to send the search term and search result page information to Google Analytics. Add the following JavaScript code to your search result page:
ga('send', 'pageview', {
  'dimension{index_of_search_term_dimension}': '{search_term}',
  'dimension{index_of_search_result_page_dimension}': '{search_result_page}'

Replace {index_of_search_term_dimension} and {index_of_search_result_page_dimension} with the index numbers from step 3. Replace {search_term} with the actual search term entered by the user, and {search_result_page} with the URL or any identifier of the search result page.

  1. Test and verify the tracking: Perform a search on your website and check if the custom dimensions are recorded in Google Analytics. Navigate to the "Behaviour" section, choose "Site Search" in the dropdown menu, and click on "Overview." You should see the search terms and search result pages listed there.

By following these steps, you'll be able to track website search behavior in Google Analytics 360.

Facebook Twitter LinkedIn Telegram Whatsapp Pocket

Related Posts:

Understanding Analytics 360 pricing may seem complex at first, but it can be simplified by breaking down its key components.Platform Fee: Analytics 360 is a paid version of Google Analytics, and it includes a platform fee. This fee covers access to the advance...
Google Optimize 360 is a powerful testing and personalization tool that allows users to create and run experiments on their websites. When used in conjunction with Google Analytics, it provides comprehensive insights into the performance and effectiveness of d...
The Google 360 Suite is a set of marketing and analytics tools provided by Google to help businesses gain insights, understand their customers better, and make data-driven marketing decisions. The suite consists of various products that can be used individuall...