How to Use the Google 360 Suite?

13 minutes read

The Google 360 Suite is a set of marketing and analytics tools provided by Google to help businesses gain insights, understand their customers better, and make data-driven marketing decisions. The suite consists of various products that can be used individually or collectively to optimize marketing strategies.


Firstly, Google Analytics 360 is a comprehensive web analytics tool that provides businesses with detailed insights into user behavior, website traffic, and marketing performance. It offers advanced features such as custom funnel visualization, attribution modeling, and data-driven audience segmentation.


Google Tag Manager 360 is a tool that simplifies the deployment and management of website tracking codes and tags. It allows marketers to easily add and update tags without needing to modify website code, saving time and reducing dependency on IT teams.


Google Optimize 360 is a website testing and personalization tool that enables businesses to create and run experiments to improve website performance. It allows marketers to test different variations of their website to determine the best-performing design, layout, or content for their audience.


Another tool in the suite is Google Data Studio 360, a powerful data visualization and reporting tool that allows businesses to create interactive and customizable dashboards and reports. Marketers can connect various data sources, visualize data in different formats, and share reports with team members or clients.


Google Surveys 360 is a market research tool that enables businesses to gather valuable insights from their target audience. It allows marketers to create online surveys, reach a specific audience, and collect responses to make informed decisions regarding product development, customer satisfaction, or market research.


Lastly, Google Audience Center 360 is a data management platform that helps businesses create and manage audience segments across multiple marketing channels. Marketers can analyze customer data, define segments based on specific criteria, and use these segments for targeted marketing campaigns.


Overall, the Google 360 Suite offers a comprehensive solution for businesses to understand their customers, track marketing performance, conduct research, and optimize digital marketing efforts. By using these tools effectively, businesses can gain valuable insights and make data-driven decisions to drive growth and success.

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How to set up cross-domain tracking in Google Analytics 360?

To set up cross-domain tracking in Google Analytics 360, follow these steps:

  1. Enable the Data Collection feature: Go to the Admin section of your Google Analytics account and navigate to the Property settings. Under the Tracking Info tab, select Data Collection and ensure the option for "Create new property ID" is enabled.
  2. Create a new Google Analytics property: Click on "Create new property" and enter the details for the new property, such as the website name and URL. Make sure to select the appropriate timezone and currency.
  3. Add the tracking code to each domain: For each domain you want to track, generate a unique tracking code snippet in the Admin section of your new property. Place this tracking code on every page of each respective domain before the closing tag.
  4. Set up linking between domains: In the Admin section, navigate to the Property column and click on "Property Settings". Under the Cross-domain tracking section, choose "Yes, cross-domain tracking is enabled". Add the domains you want to track (e.g., example.com, subdomain.example.com) in the "Auto Link Domains" field.
  5. Update domain URLs: Depending on your website setup, you may need to update the domain URLs to reflect the same root domain. For example, if your primary website is www.example.com and your subdomain uses a different URL (e.g., subdomain.example.com), update the subdomain URL to include the root domain (e.g., www.subdomain.example.com).
  6. Test the implementation: Verify that the tracking is working correctly by visiting your website, navigating between domains, and confirming if the 'ga()' function is capturing the data and sending it to the correct property in Google Analytics.


Please note that setting up cross-domain tracking requires advanced knowledge of Google Analytics and website development. It is recommended to consult with a technical expert or follow comprehensive documentation provided by Google Analytics to ensure proper configuration and accurate tracking.


How to set up user permissions in the Google 360 Suite?

To set up user permissions in the Google 360 Suite, you need to follow these steps:

  1. Sign in to the Google Admin console (admin.google.com).
  2. Click on "Apps" and then select "Google Workspace" or "G Suite" if you are on the legacy version.
  3. From the Google Workspace or G Suite Dashboard, click on "Settings" and click on "Apps" or "Additional Google services" depending on the version you are using.
  4. Next, click on the Google 360 product you want to set up user permissions for, such as Google Analytics 360 or Google Tag Manager 360.
  5. Once you are in the selected product's settings, click on "User Access" or "Permissions".
  6. Here, you can add users or groups to grant access to specific functions or data within the Google 360 product. Click on the "+" icon to add users or groups.
  • To add individual users, enter their email addresses in the input field and select their desired level of access (such as read-only or full access).
  • To add groups, enter the group email address in the input field and select the desired level of access for the group.
  1. Click on "Save" or "Apply" to save the changes.


Note: The exact steps may vary slightly depending on the version and setup of the Google 360 Suite you are using. It's always recommended to refer to Google's official documentation or contact their support for the most accurate instructions for your specific setup.


How to set up data imports in Google Analytics 360?

To set up data imports in Google Analytics 360, follow these steps:

  1. Sign in to your Google Analytics 360 account.
  2. Navigate to the Admin section by clicking on the gear icon in the lower left-hand corner of the screen.
  3. In the Admin section, select the Account and Property in which you want to set up data imports.
  4. Under the Property column, click on "Data Import".
  5. Click on the "+New Data Set" button to create a new data set.
  6. Provide a name for your data set and select the data type you want to import. The available data types are "User data", "Campaign data", and "Content data".
  7. Follow the instructions to prepare the data file and upload it to Google Analytics. The data file can be in CSV or TSV format, and it needs to adhere to the specified data schema for each data type.
  8. Configure the mapping of the imported data to the existing data in Google Analytics. This step defines how the imported data will be associated with the existing user profiles, campaigns, or content.
  9. Choose the scope of the data set, whether it should be available for the current property only or for all the properties under the same Google Analytics account.
  10. Set up a schedule for data imports. You can choose to import data either one-time or on a recurring basis.
  11. Review the settings and click on the "Create" button to create your data import.
  12. Monitor the data import by checking the status and data freshness in the Data Import section.


Note that data imports in Google Analytics 360 require the appropriate access permissions and that there are limitations on the size and frequency of the imported data. Refer to Google Analytics documentation for more details and best practices for setting up and managing data imports.


What is Google Surveys and how to use it in the Google 360 Suite?

Google Surveys is a market research tool provided by Google that allows users to create and conduct online surveys to gather insights and opinions from a target audience. These surveys can be used to make informed business decisions, understand customer preferences, and measure customer satisfaction, among other use cases.


To use Google Surveys in the Google 360 Suite, follow these steps:

  1. Access Google Surveys: Go to the Google Surveys website (https://www.surveys.google.com) and sign in with your Google account.
  2. Create a survey: Click on the "Create survey" button to start designing your survey. You can choose from various question formats, create custom questions, and set up skip logic, among other options.
  3. Define your audience: Specify the targeted demographics for your survey, including parameters such as age, gender, location, or household income.
  4. Set the survey length: Determine the number of questions respondents will see before the survey is considered complete.
  5. Deploy the survey: Choose the distribution method for your survey, such as embedding it on your website, sending it via email, or using Google's publisher network to reach specific audiences.
  6. Analyze the results: Once the survey is complete, Google Surveys provides data analysis tools to examine the responses and generate insights. You can view reports, filter responses, and export data for further analysis.


Google Surveys can be integrated with other tools in the Google 360 Suite, such as Google Analytics 360, for comprehensive data analysis and to gain deeper insights into audiences and behaviors. By combining the survey data with other analytics data, businesses can make more informed decisions and optimize their strategies.


What is the purpose of the Google Analytics 360 API?

The purpose of the Google Analytics 360 API is to allow developers to programmatically access and manipulate data from Google Analytics 360 (formerly known as Google Analytics Premium). The API provides a way to retrieve data from Google Analytics accounts, create custom reports, perform data analysis, automate data processing, and integrate with other systems or tools. It enables organizations to use the data collected in Google Analytics 360 to gain insights, make data-driven decisions, and build customized reporting or analysis solutions.

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