How to Set Up Email Marketing on Shopify?

7 minutes read

Setting up email marketing on Shopify can be achieved with the help of several third-party applications that integrate seamlessly with the platform. First, choose an email marketing app that suits your business needs and budget. Once installed, these apps allow you to create and send marketing emails to your customers, target specific audience segments, and track campaign performance through analytics. You can also customize your emails with branded templates and automate campaigns for better efficiency. By setting up email marketing on Shopify, you can engage with your customers, drive sales, and build brand loyalty effectively.

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How to customize email templates on Shopify?

To customize email templates on Shopify, you can follow these steps:

  1. Log in to your Shopify account and go to the Settings tab.
  2. Click on Notifications under the Settings menu.
  3. Here, you will see a list of all the email templates that Shopify offers. Click on the template you want to customize.
  4. You can now edit the email template using the rich text editor. You can change the text, formatting, and images as needed.
  5. You can also add variables to personalize the email for each recipient. These variables will automatically pull in customer information such as their name or order details.
  6. Once you have finished customizing the template, click Save to apply the changes.
  7. You can preview the email template by clicking on the Preview button at the top of the page.
  8. Repeat these steps for any other email templates you want to customize.


By following these steps, you can easily customize email templates on Shopify to better reflect your brand and provide a more personalized experience for your customers.


How to set up email marketing on Shopify?

Setting up email marketing on Shopify is a relatively simple process. Here's a step-by-step guide to help you get started:

  1. Choose an email marketing platform: There are several email marketing platforms available that integrate seamlessly with Shopify, such as Mailchimp, Klaviyo, and Constant Contact. Choose the platform that best suits your needs and sign up for an account.
  2. Install the email marketing app: Most email marketing platforms offer a Shopify app that you can install directly from the Shopify App Store. Install the app and follow the instructions to connect it to your Shopify store.
  3. Create your email list: Once your email marketing platform is connected to your Shopify store, you can start building your email list. Create sign-up forms on your website to collect email addresses from your customers.
  4. Design your email campaigns: Use the tools provided by your email marketing platform to design eye-catching email campaigns. Customize the design to match your brand and include relevant content and promotions to engage your subscribers.
  5. Segment your email list: Segmenting your email list allows you to target specific groups of subscribers with personalized content. Consider segmenting your list based on factors like purchase history, demographics, or engagement level.
  6. Schedule and send emails: Once your email campaigns are ready, schedule them to be sent at optimal times for your audience. Monitor the performance of your campaigns and make adjustments as needed to improve results.


By following these steps, you can effectively set up email marketing on Shopify and start driving more sales and engagement with your customers.


What is the cost of email marketing on Shopify?

The cost of email marketing on Shopify varies depending on the specific app or service you choose to use. Shopify offers a variety of email marketing apps, some of which are free to use, while others may have a monthly subscription fee starting at around $10-20 per month. Additionally, there may be additional costs for sending a certain number of emails or accessing advanced features. It is recommended to research and compare different email marketing apps on Shopify to find the one that best fits your budget and needs.


How to segment email lists on Shopify?

Segmenting email lists on Shopify can be done using different criteria to target specific groups of customers. Here are the steps to segment email lists on Shopify:

  1. Log in to your Shopify account and go to the Customers section.
  2. Click on the "Create a new customer filter" button.
  3. Choose the criteria you want to segment your email list by, such as location, purchase history, order total, or customer tags.
  4. Set the conditions for each criteria, such as customers who have purchased a certain product or have spent a certain amount of money.
  5. Click on the "Save filter" button to create the segment.
  6. Once the segment is saved, you can use it for targeted email campaigns by selecting the segment when composing a new email in the Shopify email marketing tool.
  7. You can also save the segment for future use or edit it as needed.


By segmenting your email list on Shopify, you can send targeted and personalized emails to different groups of customers, increasing the chances of engagement and conversions.

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