Over the years, we’ve designed and built over a hundred blogs, and have spoken to hundreds of people about their online needs. One thing we’ve seen time and again is that people want a truly simple way to do e-commerce on WordPress. There are a handful of plugins out there that purport to turn WordPress into a full bore e-commerce application. We’ve tried ‘em all and have come away unsatisfied. WordPress does many things very well. E-commerce is not one of them.