How to Use Shopify Analytics?

9 minutes read

Shopify analytics is a powerful tool that allows you to track and analyze the performance of your online store. To use Shopify analytics effectively, you will need to first navigate to the Analytics section in your Shopify dashboard. Here, you will find a range of reports and data that give you insights into your store's performance.


You can track key metrics such as sales, conversion rates, and customer behavior to understand how your store is performing. You can also segment your data to identify trends and patterns that can help you make informed decisions about your marketing and sales strategies.


Additionally, you can use Shopify analytics to create custom reports and dashboards that are tailored to your specific needs. This allows you to focus on the metrics that matter most to your business and track your progress towards your goals.


Overall, Shopify analytics is a valuable tool that can help you optimize your online store, increase sales, and improve customer satisfaction. By regularly monitoring and analyzing your data, you can make data-driven decisions that drive the success of your e-commerce business.

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What is the difference between Shopify reports and analytics?

Shopify reports and analytics both provide insights into the performance of your online store, but there are some key differences between the two:

  1. Shopify Reports: Shopify Reports provide a snapshot of your store's performance over a specific period of time, such as weekly or monthly sales, top-selling products, and customer acquisition channels. These reports are pre-built and can be easily accessed through your Shopify dashboard.
  2. Shopify Analytics: Shopify Analytics, on the other hand, allows you to dive deeper into your store's data and customize reports to suit your specific needs. You can create custom reports, track KPIs, and analyze trends to make informed business decisions. Shopify Analytics provides more flexibility and in-depth analysis compared to the pre-built reports available in the Shopify dashboard.


In summary, Shopify reports offer a quick overview of your store's performance, while Shopify analytics allows for more advanced analysis and customization of reports to help you optimize your store's performance.


How to navigate the Shopify analytics dashboard?

  1. Log in to your Shopify account and click on the "Analytics" tab on the left sidebar of your dashboard.
  2. Once you are in the Analytics section, you will see several different tabs such as Overview, Reports, Live View, and Behavior.
  3. The Overview tab provides a quick overview of your store's performance, including metrics such as total sales, average order value, conversion rate, and more.
  4. The Reports tab allows you to generate more detailed reports on specific metrics such as sales, traffic sources, and customer behavior. You can customize these reports and filter them by date range to get the information you need.
  5. The Live View tab shows you real-time data on your store's visitors, including their geographic location and the products they are viewing.
  6. The Behavior tab displays information on how visitors are interacting with your store, such as page views, bounce rate, and time spent on your site.
  7. Use the date range selector at the top of the page to view data for a specific time period, such as today, yesterday, or a custom date range.
  8. You can also export data from the Shopify analytics dashboard in a CSV format for further analysis or sharing with others.


Overall, the Shopify analytics dashboard is a powerful tool that can help you track and analyze your store's performance and make data-driven decisions to improve your business. Take the time to explore the various features and reports available to get the most out of your analytics dashboard.


How to set up goals in Shopify analytics?

To set up goals in Shopify analytics, follow these steps:

  1. Log in to your Shopify admin dashboard.
  2. In the left-hand sidebar, click on "Online Store" and then select "Analytics".
  3. In the Analytics dashboard, click on "Goals" in the top navigation bar.
  4. Click on the "Create a goal" button.
  5. Enter a name for your goal and select a goal type (e.g. destination, duration, or pages/screens per session).
  6. Configure the specific details of your goal, such as the destination URL, duration threshold, or the number of pages/screens per session.
  7. Click "Save" to create your goal.
  8. Once your goal is set up, you can track its performance in the Analytics dashboard and make adjustments as needed.


What are the key metrics to track in Shopify analytics?

  1. Sales and Revenue: This is the most basic and essential metric to track in Shopify analytics. It provides insight into the overall performance of your store and the effectiveness of your marketing and sales efforts.
  2. Conversion Rate: This metric tells you the percentage of visitors to your store who make a purchase. Tracking your conversion rate can help you determine how well your store is converting visitors into customers and identify areas for improvement.
  3. Average Order Value: This metric tells you the average amount customers spend each time they make a purchase in your store. Monitoring your average order value can help you identify opportunities to increase sales and revenue.
  4. Customer Acquisition Cost: This metric tells you how much it costs to acquire a new customer. By tracking your customer acquisition cost, you can determine the effectiveness of your marketing and advertising campaigns and optimize your customer acquisition strategy.
  5. Customer Lifetime Value: This metric tells you how much revenue you can expect to generate from a customer over the course of their relationship with your store. Tracking customer lifetime value can help you identify your most valuable customers and tailor your marketing and customer retention strategies accordingly.
  6. Traffic Sources: This metric tells you where your website traffic is coming from, whether it's from organic search, paid advertising, social media, or other sources. By tracking your traffic sources, you can determine which channels are driving the most traffic and focus your marketing efforts accordingly.
  7. Cart Abandonment Rate: This metric tells you the percentage of shoppers who add items to their cart but leave before completing the checkout process. Tracking your cart abandonment rate can help you identify potential barriers to conversion and optimize your checkout process to reduce abandonment rates.
  8. Product Performance: This metric tells you which products are performing well and which are underperforming in terms of sales and revenue. By monitoring your product performance, you can identify trends, optimize your product offerings, and make data-driven decisions about inventory management and pricing.


How to track conversion rates with Shopify analytics?

To track conversion rates with Shopify analytics, follow these steps:

  1. Log in to your Shopify admin dashboard.
  2. Go to the "Analytics" section in the left-hand menu.
  3. Click on "Reports" and then select "Sales and conversion" from the dropdown menu.
  4. On the Sales and conversion report page, you will see various metrics related to your store's sales and conversion rates, including total sales, conversion rate, and average order value.
  5. To track conversion rates, focus on the "Conversion rate" metric. This shows the percentage of visitors to your store that completed a purchase.
  6. You can further drill down into the data by using filters such as date range, device type, or traffic source to see how different factors impact your conversion rates.
  7. Analyze the data to identify trends and areas for improvement. For example, if you notice a high cart abandonment rate, you may want to optimize your checkout process to reduce friction and improve conversion rates.
  8. Regularly review your sales and conversion reports to track your progress over time and make data-driven decisions to optimize your store's performance.
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