How to Track Page Views In GA4?

10 minutes read

To track page views in Google Analytics 4 (GA4), you need to implement the Global Site Tag (gtag.js) and configure it properly. Here is how you can do it:

  1. Install the Global Site Tag: Add the following code snippet in the section of your website's HTML code on every page where you want to track page views.
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<script async src="https://www.googletagmanager.com/gtag/js?id=GA_MEASUREMENT_ID"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());
  gtag('config', 'GA_MEASUREMENT_ID');
</script>


Replace GA_MEASUREMENT_ID with your unique measurement ID provided by GA4.

  1. Verify the installation: After adding the code snippet, you can verify whether it's correctly installed using the Google Tag Assistant Chrome extension. It should display the GA4 tag correctly installed.
  2. Enable enhanced measurement: In GA4, there's a feature called "Enhanced Measurement" that can automatically track some basic events like page views without additional code. To enable it, open your GA4 property settings, go to "Data Streams," select your web data stream, click on "Configure Tagging," and enable "Enhanced Measurement."
  3. Customize page view tracking: If you want to track specific page views beyond the basic ones, you can use custom events. For example, if you have a single-page application, you can trigger a custom event whenever a new "page" loads to track it as a page view. To do this, add the following code on each page change:
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gtag('event', 'page_view', {
  'page_location': window.location.href,
  'page_path': window.location.pathname,
  'page_title': document.title
});


  1. View page view data: Once the installation is complete and data starts flowing, you can view the page view data in the GA4 interface. Go to the "Events" section and look for events with name "page_view." You'll find insights related to page views, including metrics like total views, user engagement, and more.


Remember to test and verify the implementation to ensure accurate tracking of page views in GA4.

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How to track unique page views in GA4?

To track unique page views in Google Analytics 4, you can use the following steps:

  1. Sign in to your Google Analytics account.
  2. Select the property for which you want to track unique page views.
  3. In the left-hand menu, click on "Analysis".
  4. Under the "Analysis" section, click on "Real-time".
  5. In the Real-time view, select "Events" from the dropdown menu at the top of the page.
  6. Click on the "Page View" event in the events list.
  7. In the right-hand panel, you will see the number of active users currently on your site. This represents the unique page views for the selected page view event.


By following these steps, you can track the number of unique page views for a specific event in Google Analytics 4. Keep in mind that GA4 has a different data model and terminology compared to the previous versions of Google Analytics, so the process may vary from older versions.


How to use GA4 filters to segment page view data?

To use GA4 filters to segment page view data, you can follow these steps:

  1. Go to your Google Analytics 4 property and navigate to the "Reports" section.
  2. Select the "Exploration" report.
  3. On the top left corner, click on the "Add segment" button. This will open the segment creation panel.
  4. Click on the "New segment" button to create a new segment.
  5. In the segment creation panel, you will see a list of various filter options.
  6. Under the "Event" tab, locate and click on the "Event parameter" filter option.
  7. Choose the appropriate event parameter based on your page view data. For example, if you want to segment page views by a specific page path, select the "Page path" event parameter.
  8. Set the desired filter conditions. For instance, you can set the "Page path" filter condition to "contains" and enter a specific page path.
  9. Review the preview to ensure the filter conditions are correctly applied and the desired segment is created. You can also name the segment for future reference.
  10. Click on the "Save" button to save your segment.
  11. The newly created segment will be available in the "Add segment" panel. You can select it to apply the filter and segment your page view data accordingly.


By utilizing GA4 filters and segments, you can analyze and compare different subsets of your page view data, allowing you to gain insights into specific aspects of your website's performance.


What is a page view event in GA4 and how does it work?

A page view event in GA4 (Google Analytics 4) is recorded when a user views a web page on a website or an app screen in a mobile application. It provides information about user engagement with different pages or screens within a site or app.


To track a page view event in GA4, a page_view event is triggered whenever a new page or screen is loaded. This event is automatically sent to the GA4 property when the GA4 measurement code is properly implemented on the website or app.


When the page_view event is sent, it contains useful data such as the page or screen name, page location, page referrer, device information, and user properties (if available). This information can be used to analyze user behavior, track popular pages, measure session durations, and understand how visitors navigate through the site or app.


By tracking page view events in GA4, businesses can gain insights into user engagement, identify areas for improvement, and make data-driven decisions to optimize their website or app for better user experiences.

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